alex bitterman design.intelligence
this is alex's online home for design-oriented stuff.Archive for February, 2008
The History of Visual Communication
It’s websites like these that make me feel like a bad teacher. A fantastic professor has developed a beautiful website that charts the history of visual communication. It’s comprehensive and worth a look. Check out The History of Visual Communication.
What no one tells you, and what you never think of on your own.
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A great new book, and a must-read for every design major.
From Amazon.com: There is a major disconnect between the life of a design student and the transition to being a design professional. To demystify the transition, we share the failures, successes, and surprises during our years in college and progression into the field: the creative process, monetary problems, internships, interviews, mistakes, and personal relationships. We include the work from our first design class to our most current client work, along with side stories and interviews from our mentors, teachers, and peers. This book will serve as the ultimate companion for design students, educators, and anyone breaking into a creative field.At the combined age of forty-six, Andre Andreev and Dan Covert have been recognized by I.D., BDA, Communication Arts, PRINT, Graphis, Metropolis, the Type Directors Club, The Art Directors Club, CMYK, HOW, Adobe, STEP Field Guide to Emerging Design Talent, and Young Guns. They met while studying graphic design at California College of the Arts and currently work for MTV’s on-air design department in New York, while operating their firm dress code at night. They also co-teach typography and design courses at Pratt Institute in Brooklyn. Andre eats no meat, Dan dislikes puppies.
Check it out here: <a href=”grpxdsgn“>Never Sleep
Goodbye, My Friend.

This is a difficult tribute to write. My good friend, Magda Cordell McHale passed away this evening.
Magda and I were an unlikely set. Separated by 50 years, we shared a great deal of time over the past 15 years. I enjoyed that time immeasurably. Though we were distant in chronological age, we connected. I know that inside throughout her life, Magda remained a vibrant, energetic, 25 year-old.
Magda was an avid smoker. One of her few indulgent habits, she smoked frequently, and everywhere. About 5 years ago, someone opened a door — into Magda — which caused a nasty break in her hip. On the floor, she waited for the ambulance. Obviously in great pain, she waited patiently until the medics secured he to the stretcher. Once outside and on her way to the ambulance, she exclaimed “STOP” (which, naturally, everyone did). In the silence that followed, she said, “Everyone must wait. I need to have a cigarette.” Naturally, everyone waited.
Magda was tough. Following emergency hip replacement, I visited Magda in the hospital the following morning at about 3am. She inquired as to how I had gotten in after hours, to which I replied, “I just walked in.” She loved that. We chatted about her new hip. I worried, and she argued that the new replacement hip would likely work much better than the 80-some-odd year-old one she had, and that it would be fine. I suspected she might be right, and less than 3 months later, she was back in the office as usual.Magda was a survivor. She gracefully overcame religious persecution, social prejudice, academic elitism, and age. Magda selflessly shared her unique perspectives and experience with generations of students, through her ability to weave disparate and seemingly wholly unrelated facts into monumental observations that forced one to reexamine the perspective through which the world is viewed. This is one trait of Magda’s that I have worked hard to emulate, and it shapes my career and research trajectories to this day.
Magda was unique. Everyone remembered Magda. Her accent, she confided, made her unique. People remembered it, and that made people remember her.
Magda very consistently offered frank and sage advice, about working, relationships, and food. Framed in 80-some years of experience, it was often difficult to debate the wisdom she offered. Through Magda, I learned a great deal about design, but more about life, and more about how to live. Importantly, I learned to focus on what matters, and let go of the things that don’t, and for that, I will always be in her debt.
Magda was a my close friend, and we spent a lot of time together. We would close our time together saying “goodbye, my friend.” Often, after walking away, I would wonder, what will I do when she’s gone? Who will I ask for advice? Who will chart out the things that are most obvious that I can’t seem to see? I always left our time together with a pang of sadness — wishing there was just a little more time to spend, and recognizing that our time was limited. I’ll miss Magda tremendously, and will remember her fondly as our time together now comes to an end.
Goodbye, My Friend.
Digsby.
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Keep your eyes peeled for Digsby — a new IM/social networking application that’s bound to give Adium a run for its money.
You can check it out and download the beta (for Windows — no beta for Mac yet) at: digsby.com.
Digsby was created by RIT graduate Steve Shapiro ’04. His company, DotSyntax LLC, is based at Venture Creations, RIT’s high-tech incubator, which assists students, faculty and staff with the growth and success of new enterprises.
Prep.

I just finished reading a really well written book called Prep by Curtis Sittenfeld. I recommend it highly.
Check out the author’s website at: http://www.curtissittenfeld.com/prep.htm
Castro Retires.
Fidel Castro retired. It’s interesting though — though CNN and MSNBC were reporting that the Cuban newspaper Granma was reporting Castro’s retirement, Granma wasn’t yet reporting it (see images below). Kind of makes you wonder where the news actually comes from.
From CNN:
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From Granma (taken 1 minute later).
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Read the entire letter from Comrade Fidel (in English) at Granma, here.
Expansion Plans for the Albright-Knox?

A report on BuffaloRising.com notes that plans are underway for expanding or opening a secondary branch of the internationally respected Albright-Knox. I don’t know the details or whether the accuracy of the article is on the mark, but in any case, it’s still exciting to see that people are thinking forward.
Materials & Methods
I’m going to be teaching a new course this upcoming quarter on Wednesday nights called Special Topics: Materials & Methods.
The course will be cross listed as both an undergraduate (2010.553.71) and graduate course (2010.753.71) and is open to all students that have completed the sophomore core. The official description is here: http://register.rit.edu/courseSchedule/20073/20/10/553/71
The idea of the course is based on the DIY philosophy made popular by magazines such as Ready Made, and by Ellen Lupton’s book, DIY.
As a design educator, I have noticed in the past 10 years, students have really (very quickly) moved away from using materials and, well, methods, to do design work. Too often, a project is assigned, and all of the brainstorming, gestation, design development, and iterative process is forgone in place of the immediate jump to production. The computer makes this possible, and creates the illusion of iterative process. The final product suffers immeasurably, and creativity never really occurs — just production. This shortchanges the design process, and waters down design to simply a decorative art.
Why does this occur? Part of it is a byproduct of accelerated time (in which we all seem to now live). The quest for immediate gratification, shorter attention spans, and the broad availability of cheap materials has spoiled us into believing that “design” is everywhere. It really isn’t. Commerce is everywhere. Design is still, typically, difficult to find.
Too, the computer — and indeed, the mechanical age — has discounted the craft of the human hand. Buildings are now constructed from monolithic steel, and no longer from units (like the brick) that the human hand can hold. Graphic design and type are now consistantly perfect (or nearly so) whether set by a secretary or by a pseudo-celebrity designer. The message to the masses has popularized design and underscores the “everyone can do it” mindset. We as designers know this simply isn’t true.
This course is an experiment in terms of materials used, the work designed, time management, and not only pushing the envelope, but opening it, refolding it, and discovering that it can be something completely different — like a paper airplane.
Over the quarter, students will focus on developing a book that chronicles their rediscovery of materials. This book may feature previously completed work, or may be a journal of sorts that recounts the next ten weeks. Either way, the work will undoubtedly be exciting and different, well designed, and well made.
Stay tuned for details and developments.
Don’t Experiment on Me.

Tim Maiura, one of my students just launched his new online folio and blog. He does really great work, so if you have a moment, check it out.
Folio is at: http://www.timmaiura.com/
Blog is at: http://www.timmaiura.com/labs











